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AI slop replaces corporate spin as execs get it wrong on LinkedIn

If there’s an upside to the proliferation of artificial intelligence in online posts it’s a new game – bullshit bingo.

Posting on LinkedIn is relatively new territory for executives. Bethany Rae

Once upon a time, all executives had to worry about was finding the right spin doctor to iron out their corporate gibberish or get their messaging right for the weekly all-staff fridge cleanout email.

Now, artificial intelligence can do it all for them.

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clarification

An earlier version of this article incorrectly stated that Andrew Forrest’s LinkedIn post had exceeded the 3000 character limit. The post did not exceed the 3000 character limit but some people are unable to see the entire post due to a technical glitch.    

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Hannah Tattersall
Acting editor, AFR Rich ListHannah Tattersall is the acting editor of the AFR Rich List. She was previously a work and careers reporter for The Australian Financial Review. Email Hannah at hannah.tattersall@afr.com

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