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Boards fight against paralysis as Iran shock hits – but it ain’t easy

Product shortages caused by the Iran war go beyond petrol and aircraft fuel. Away from the headlines, many companies are wondering how they are doing to handle supply shocks.

“You can’t freeze because of the geopolitical situation,” says Elana Rubin.  Oscar Colman

Elana Rubin, director of Dexus and the Reserve Bank’s board of governance, says there are a million reasons for a board to hit pause in times of trouble.

“But you still have to keep going,” she says. “You can’t freeze because of the geopolitical situation. You’ve still got to keep your business growing. You’ve still got to have your strategy.

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James Thomson
ColumnistJames Thomson is senior Chanticleer columnist based in Melbourne. He was the Companies editor and editor of BRW Magazine. Connect with James on Twitter. Email James at j.thomson@afr.com

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