Can a $979 LED face mask really make you look younger?
The glow-up devices are among the latest skincare trends taking over social media, and experts are looking into whether the results claimed justify the hype.
LED light therapy is said to help with conditions such as acne, eczema, sun damage and pigmentation. NYT
In the era of TikTok and “looksmaxing” – a Gen Z term for the process of maximising one’s physical attractiveness – people are increasingly willing to partake in strange rituals for a better complexion.
At-home LED masks are the latest, and arguably the quirkiest, of trends to capture consumers’ attention – and their wallets.
Sam IrvineReporterSam Irvine is a journalist for The Australian Financial Review. Message Sam on Signal @samuelirvine00_.86 Email Sam at sam.irvine@afr.com.au
