Can ‘white Grange’ save Penfolds from the global wine slump?
Those still drinking wine are moving away from fuller-bodied reds to lighter ones, as well as whites, and sparkling wines. That’s bad news for a once invulnerable wine brand.
White Grange? Really? Could a posh chardonnay be the saviour for Australia’s largest wine company?
When Treasury Wine Estates boss Sam Fischer announced the company’s horror half-yearly $649 million loss on Monday, he outlined a range of ways the business could claw back profitability.
Max AllenDrinks columnistMax Allen is The Australian Financial Review's drinks columnist. He is an award-winning journalist and author who has written about wine and drinks for close to 25 years. Connect with Max on Twitter. Email Max at max@maxallen.com.au
