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Customer Champions

The Customer Champions list celebrates organisations that generate value for both customers and shareholders

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Tony Charara, CEO of Mable, is the winner of the Challenger category for the Consumer Champions List.

Online network helps deliver independence and choice in aged care

Mable’s technology-driven platform empowers choice for older Australians, making it the Customer Champions winner in the Challenger Business to Consumer category.

Aware Super CEO Deanne Stewart in the Sydney boardroom

‘They are very well led’: What makes the difference at Aware Super

If there is a superannuation fund that better delivers on the legislated purpose of super than Aware, then they haven’t found it yet.

NRMA Roadside Assist chief membership officer Victoria Doidge (left) and Carolyn Darke, executive general manager, Roadside.

Satellites help NRMA track down stranded members out of mobile range

The winner of the Established B2C category is NRMA Roadside Assist, which helps members even in the most remote areas.

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Damien Quinn CEO of Visibuild a construction project management start-up.

The tech company bringing ‘white glove service’ to construction sites

They may be used to wearing hard hats, but the team at construction technology start-up Visibuild want to be known for their soft skills.

Joe Sofra, CEO of ANC Delivery in his Melbourne office.

How ANC builds brands while moving boxes

One in four ANC deliveries includes an extra service. From BBQ assembly to rehoming old goods, this family-owned business is redefining logistics.

Taking calculated bets based on customer needs will show dividends.

Five themes that can inspire businesses of all sizes

This year’s Customer Champions prove that delivering value to both customers and shareholders is possible, but it requires more than wishful thinking.

Customer Champions excel in creating significant value for customers and shareholders.

How we identified our 2025 Customer Champions

Entries came from more than 100 multinationals, large established companies, new businesses and government agencies.

Johnson chief product officer Wilson Parking.

Parking app’s convenience attracts repeat business

Surprising features aim to make the process as easy as possible for drivers.

Philip Luo, chief executive of internet service provider Occom.

Switched-on customer service propels Occom to top spot

The internet service provider has etched out an enviable niche in a market dominated by household-name brands.

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illo

Why focus on people is just the starting point

This year’s entrants show it’s not enough to offer good products – you have to stand for something.

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Endeavour Energy uses AI and drones to ensure power for the people

The energy distributor has embraced the massive potential of artificial intelligence to serve its 1.2 million connected customers.