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Premium Partners
SponsoredOctober 2025
Parking app’s convenience attracts repeat business
Surprising features aim to make the process as easy as possible for drivers.
Satellites help NRMA track down stranded members out of mobile range
The winner of the Established B2C category is NRMA Roadside Assist, which helps members even in the most remote areas.
‘They are very well led’: What makes the difference at Aware Super
If there is a superannuation fund that better delivers on the legislated purpose of super than Aware, then they haven’t found it yet.
Five themes that can inspire businesses of all sizes
This year’s Customer Champions prove that delivering value to both customers and shareholders is possible, but it requires more than wishful thinking.
How we identified our 2025 Customer Champions
Entries came from more than 100 multinationals, large established companies, new businesses and government agencies.
Switched-on customer service propels Occom to top spot
The internet service provider has etched out an enviable niche in a market dominated by household-name brands.
The tech company bringing ‘white glove service’ to construction sites
They may be used to wearing hard hats, but the team at construction technology start-up Visibuild want to be known for their soft skills.
Why focus on people is just the starting point
This year’s entrants show it’s not enough to offer good products – you have to stand for something.
Online network helps deliver independence and choice in aged care
Mable’s technology-driven platform empowers choice for older Australians, making it the Customer Champions winner in the Challenger Business to Consumer category.
November 2024
Innovations that go above and beyond to meet customer needs
Endeavour Energy, the winner of the Established Business to Consumer category, has found customer expectations keep changing, requiring an innovative response.
Portal helps manage demand to douse power bill shock
Energy demand influencer Flow Power helps businesses capitalise on low-cost renewables, making it a leader in the Challenger Business to Business category.
Import-export firms embrace disrupter Neolink
The Challenger winner of the Business-to-Business category uses AI to decipher thousands of pages of shipping paperwork and speed up deliveries.
Household sensors help keep insurance premiums down
Up-and-coming insurance tech firm Honey Insurance uses technology in novel ways to help its customers.
IPF spreads a little wisdom to keep farmers in fertiliser
Incitec Pivot Fertilisers has won the Established Business to Business category in The Australian Financial Review Customer Champions list 2024.
How we identified the 2024 Customer Champions
Submissions were evaluated across the three dimensions that define a Customer Champion – customer value, shareholder value and approach to doing business.
How Aware Super beat the sector’s reputation for bad customer service
The $180 billion super fund invested in service and advice before regulators forced it to. As the rest of the industry now scrambles to catch up, it’s eyeing bigger plans.
The Netflix model used for going to the doctor
The Challenger winner of the Business to Consumer category, Updoc, has delivered compound annual growth of 200 per cent.
Why Fonterra puts its dairy farmers before profit
Fonterra’s relationship with its dairy farmers is paramount to its success, making it a leader in the Established Business to Business category.
How to give customers and investors what they want
Meeting the expectations of increasingly demanding customers while satisfying investors with strong returns requires more than just good intentions.
June 2024
Why a tech bet could transform AGL Energy
The big utilities, AGL Energy and Origin Energy, are trading companies. Now they’re acquiring the tools to better manage customer demand.