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Customer Champions showcases the organisations that are delivering outstanding customer value and experiences while simultaneously growing revenue and shareholder return.

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ANC Delivers CEO Dr Joe Sofra.

Sustainable delivery options drive brand loyalty

Environmental sustainability is a top priority for three out of four Australians, who consider a brand’s social and environmental actions when purchasing goods.

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by ANC

Multotec Australia provides equipment and services to the mining and aggregate industry.

Keeping it ‘human’ in corporate travel

When you’re on a mission and need to travel for business, unexpected events can easily scupper your plans. Flight delays and cancellations are common. Disruptions from geopolitics to the weather can be costly and even undermine the purpose of a trip.

Sponsored 

by Corporate Traveller

CareSuper chief executive Jason Murray.

For Australian super members, advice is just as valuable as returns

Australians want more from their superannuation funds than just strong investment returns; they also seek valuable advice to help them achieve a comfortable retirement.

Sponsored 

by CareSuper

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Endeavour Energy uses AI and drones to ensure power for the people

The energy distributor has embraced the massive potential of artificial intelligence to serve its 1.2 million connected customers.

Joe Sofra, CEO of ANC Delivery in his Melbourne office.

How ANC builds brands while moving boxes

One in four ANC deliveries includes an extra service. From BBQ assembly to rehoming old goods, this family-owned business is redefining logistics.

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October 2025

Johnson chief product officer Wilson Parking.

Parking app’s convenience attracts repeat business

Surprising features aim to make the process as easy as possible for drivers.

NRMA Roadside Assist chief membership officer Victoria Doidge (left) and Carolyn Darke, executive general manager, Roadside.

Satellites help NRMA track down stranded members out of mobile range

The winner of the Established B2C category is NRMA Roadside Assist, which helps members even in the most remote areas.

Aware Super CEO Deanne Stewart in the Sydney boardroom

‘They are very well led’: What makes the difference at Aware Super

If there is a superannuation fund that better delivers on the legislated purpose of super than Aware, then they haven’t found it yet.

Taking calculated bets based on customer needs will show dividends.

Five themes that can inspire businesses of all sizes

This year’s Customer Champions prove that delivering value to both customers and shareholders is possible, but it requires more than wishful thinking.

Customer Champions excel in creating significant value for customers and shareholders.

How we identified our 2025 Customer Champions

Entries came from more than 100 multinationals, large established companies, new businesses and government agencies.

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Philip Luo, chief executive of internet service provider Occom.

Switched-on customer service propels Occom to top spot

The internet service provider has etched out an enviable niche in a market dominated by household-name brands.

Damien Quinn CEO of Visibuild a construction project management start-up.

The tech company bringing ‘white glove service’ to construction sites

They may be used to wearing hard hats, but the team at construction technology start-up Visibuild want to be known for their soft skills.

illo

Why focus on people is just the starting point

This year’s entrants show it’s not enough to offer good products – you have to stand for something.

Tony Charara, CEO of Mable, is the winner of the Challenger category for the Consumer Champions List.

Online network helps deliver independence and choice in aged care

Mable’s technology-driven platform empowers choice for older Australians, making it the Customer Champions winner in the Challenger Business to Consumer category.

November 2024

Innovations that go above and beyond to meet customer needs

Endeavour Energy, the winner of the Established Business to Consumer category, has found customer expectations keep changing, requiring an innovative response.

Portal helps manage demand to douse power bill shock

Energy demand influencer Flow Power helps businesses capitalise on low-cost renewables, making it a leader in the Challenger Business to Business category.

Import-export firms embrace disrupter Neolink

The Challenger winner of the Business-to-Business category uses AI to decipher thousands of pages of shipping paperwork and speed up deliveries.

Household sensors help keep insurance premiums down

Up-and-coming insurance tech firm Honey Insurance uses technology in novel ways to help its customers.

IPF spreads a little wisdom to keep farmers in fertiliser

Incitec Pivot Fertilisers has won the Established Business to Business category in The Australian Financial Review Customer Champions list 2024.

How we identified the 2024 Customer Champions

Submissions were evaluated across the three dimensions that define a Customer Champion – customer value, shareholder value and approach to doing business.

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Aware Super COO Jo Brennan says technology has been key to improving customer service.

How Aware Super beat the sector’s reputation for bad customer service

The $180 billion super fund invested in service and advice before regulators forced it to. As the rest of the industry now scrambles to catch up, it’s eyeing bigger plans.

The Netflix model used for going to the doctor

The Challenger winner of the Business to Consumer category, Updoc, has delivered compound annual growth of 200 per cent.

Victorian dairy farmer Celia Hobbs has never looked back since switching to Fonterra.

Why Fonterra puts its dairy farmers before profit

Fonterra’s relationship with its dairy farmers is paramount to its success, making it a leader in the Established Business to Business category.

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How to give customers and investors what they want

Meeting the expectations of increasingly demanding customers while satisfying investors with strong returns requires more than just good intentions.

June 2024

AGL Energy’s Damien Nicks says the new technology platform offers greater flexibility and speed.

Why a tech bet could transform AGL Energy

The big utilities, AGL Energy and Origin Energy, are trading companies. Now they’re acquiring the tools to better manage customer demand.