Drinks maker set for $1.4b windfall from cricket team
Giles Turner and Jennifer Creery
London-based spirits maker Diageo is on the verge of a financial windfall – not from a new blockbuster tequila or a surge in premium scotch sales, but from a championship-winning Indian cricket team.
The Indian Premier League’s Royal Challengers Bengaluru was sold Tuesday (Wednesday AEDT) to Aditya Birla Group, Blackstone, The Times of India Group, and Bolt Ventures for just under $US1.8 billion ($2.5 billion). Diageo could reap more than half of that.