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‘Eyes wide open’: Female founders swap safety for satisfaction

These women had their pick of traditional careers but chose to make something entirely of their own.

Lauren Kennedy with two Zimmermann dresses – the one on the right is a fake. Louise Kennerley

Lauren Kennedy was just 32 when she walked away from a flourishing career at Macquarie Bank. It wasn’t the first time the Sydneysider had made a major pivot.

In her early 20s, Kennedy traded her dream of owning a fashion label for a physics degree and career as a data scientist. But this time was different. Kennedy wasn’t just switching lanes; she was building something.

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Emma Rapaport
Co-editor, Street TalkEmma Rapaport is a co-editor of the Street Talk column. Prior to that, she was a markets reporter at The Australian Financial Review. Connect with Emma on Twitter. Email Emma at emma.rapaport@afr.com

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