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Fashion retail

Yesterday

As of Monday, “Ask Macy’s” is available across the company’s digital platforms, including its app.

Macy’s says users of new AI chatbot spend about 400pc more online

Customers who use “Ask Macy’s”, powered by the Google Gemini platform, have parted with around 4.75 times more money than those who did not.

This Month

A new Lorna Jane store in far north Queensland is helping to drive sales at the activewear brand.

Lorna Jane rides buy-local trend to run up sales, profit

The Brisbane-founded label says the athleisure boom that emerged during the pandemic is from is far from over, as sales and profits rise.

How to make shoppers shop.

The latest tricks marketers are using to get you to spend

These days, retailers are throwing everything at the wall – including basketballs – to part you from your money.

Myer chairwoman Olivia Wirth says revamp plans under way with Just Jeans is already paying off.

Just Jeans revamp emerges as bright spot in disappointing Myer result

The department store has made a string of changes as it turns around the business, with sales increasing at the denim outlet it has owned since last year.

Myer boss Olivia Wirth is working hard to turn Myer around, but investors aren’t keen.

Wirth’s Myer rescue mission is caught in the eye of the storm

The executive chairwoman is rebuilding the Australian icon after years of underinvestment. She’s making the right moves, but the market is not in a patient place.

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Rip Curl, which hosts the famous surf coemption at Bells Beach, has been targeted by rival surfwear group Stokehouse.

KMD says Rip Curl demerger proposal delivers investors ‘no value’

Former Billabong executives want to combine their rival surf brands with Rip Curl, which would have to be split off from the retailer which also owns Kathmandu.

Former Billabong executives are seeking a demerger of Rip Curl from owner KMD Brands.

Former Billabong executives target Rip Curl, pitch KMD Brands carve-up

Stokehouse, a privately owned company that already owns surf labels Vissla and Sisstr, is pushing for the struggling retailer behind Kathmandu to be broken up.

Premier Investments chairman Solomon Lew.

Lip gloss and pens: Smiggle bets on beauty to spark growth turnaround

The retailing group controlled by billionaire businessman Solomon Lew has appointed former Just Group executive Georgia Chewing to lead a turnaround.

Zimmermann sisters Nicky and Simone in Paris in 2023.

Zimmermann fashion label appoints new CEO

Long-time chief executive Chris Olliver has made way for a new CEO by way of Italy.

The Iconic stitches up repair program

After a successful launch to its secondhand clothing platform, Rescued, the retailer joins Uniqlo and Levi’s Wear Longer program in offering a repair service.

Andrew Forrest with former US Secretary of State John Kerry at the launch event.

Andrew Forrest puts his best foot forward in London

Iconic boot maker R.M. Williams is expanding in the UK market, but the brand faces a challenge to gain more than a toehold among the well-heeled set.

Dean and Melanie Flintoft at Silver Fleece, the knitting mill they rescued from liquidation in 2025.

Fashion industry’s plan to add $4b spin to old yarn

While Australian makers cannot compete with fast fashion, experts say they can get back on the sheep’s back.

How Nike’s CEO is trying to win back the sports world

The world’s largest athletic-wear company has been in crisis since it chose to chase sales in fashion. Elliott Hill is trying to turn that around.

Mecca and Sephora’s battle for international brands in Australia

The local appetite for international beauty brands is high and Sephora and Mecca are battling it out for the spoils.

Lauren Kennedy with two Zimmermann dresses – the one on the right is a fake.

‘Eyes wide open’: Female founders swap safety for satisfaction

These women had their pick of traditional careers but chose to make something entirely of their own.

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The Iconic CEO Jere Calmes says the group has posted its first profit of $1.9 million after 15 years in business.

Iconic retailer turns its first profit after 15 years

Online retailing giant The Iconic has finally made it into the black with a $1.9 million profit in 2025. The chief executive says it’s just the beginning.

Fashion retailer Country Road is heading for a big change.

Country Road sales gain, but outlook clouded

Sales climbed 2.3 per cent in the 26 weeks to December 28, but the outlook remains tough with further interest rate increases on the horizon.

February

Designer Rebecca Vallance at Fashion Trust Arabia. Her business first found success in the Middle East and is now thriving there.

‘No price resistance’ for Aussie fashion in the Middle East

Tariffs and department store closures have made the once-stable US market a challenge for Australian designers. A solution lies in the Middle East.

Uniqlo used to be good. Now it’s great

The Japanese brand’s new creative director Clare Waight Keller is bringing her high fashion pedigree to the $25 billion-dollar brand.

Sports Direct opened its first store at Westfield Fountain Gate in Victoria late last year.

Glue Store to close as Accent shifts focus to rolling out Sport Direct

The company behind a string of shoe stores is shuttering the brand, which started in 1998, and will instead focus on its new sports business and on Lacoste.