Glen James has been hosting his popular Money Money Money podcast for eight years. Lately, he’s noticed a shift. “When I started the podcast years ago, the vibe from listeners was very much ‘tell me the steps, and I’ll do the work,’” James says. “That energy is still there, but it now sits alongside a growing frustration. People are doing the right things and still feeling like the goalposts keep moving. Especially around property.”
His 100,000+ listeners are generally financially engaged, in their 30s, usually earning six figures, who want to get ahead – they’re listening to a finance podcast on their downtime, after all. But they feel like they’re falling behind. “The conversation has gone from ‘How do I save a deposit?’ to ‘Is it even worth trying?’ for a lot of younger listeners.”
