Macy’s says users of new AI chatbot spend about 400pc more online
Jeannette Neumann
Updated
Macy’s has launched an artificial intelligence-powered shopping assistant that has upped spending online among those using the new tool, part of the company’s multiyear effort to reverse a sales decline.
Customers who use “Ask Macy’s”, the chatbot that’s powered by Google’s Gemini platform, have spent around 4.75 times more than those who do not, the company said.