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Just Jeans revamp emerges as bright spot in disappointing Myer result

Carrie LaFrenz

Myer’s overhaul of five fashion brands it bought from Premier Investments is starting with improved sales at Just Jeans, says the department store giant’s executive chairwoman, Olivia Wirth.

The frenetic pace of Myer’s turnaround strategy appeared to satisfy investors in the struggling retailer on Tuesday, despite the company’s missing earnings expectations for the first half of the financial year.

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