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Optus decides to bring its entire retail network in-house

Jenny Wiggins

Optus is assuming direct control of all its stores throughout the country as it tries to stabilise its business after a torrid year when it was fined $100 million for pressuring vulnerable people to buy unneeded services.

Optus, which has some 240 shops selling phones and accessories, last year bought back 34 stores from licensees in South Australia, Queensland and Northern Territory as part of an undertaking given to the Australian Competition and Consumer Commission, which had sued the country’s second-largest telecoms group in court.

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