Technology

Oura’s new wearable is great (even if the company isn’t)

The latest ring from the controversial Finnish health-tracking company is about as set-and-forget as a tracker could be.

The Oura Ring 4 is good, despite the company’s questionable business tactics.

John DavidsonColumnist

Jan 20, 2026 – 5.00am

hat is it about wearable sports technology that creates so much cognitive dissonance among the staff here in the Digital Life Labs?

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John DavidsonColumnistJohn Davidson is an award-winning columnist, reviewer, and senior writer based in Sydney and in the Digital Life Laboratories, from where he writes about personal technology.

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