The latest tricks marketers are using to get you to spend
These days, retailers are throwing everything at the wall – including basketballs – to get you to spend. From our upcoming fashion issue out on March 27.
It’s 2026 and you’re looking for a white T-shirt. Are you looking online? In a shopping centre? A department store? Scrolling your phone? Chatting to friends on WhatsApp? Maybe you’re just gazing out the window of the bus on your daily commute. For even the most basic of everyday items, there are now countless ways for brands to find you. But how do they get you to spend, when your attention span is narrowing and the price of your focus is now a luxury? Turns out marketers have plenty of tricks.
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Lauren Sams is the editor of Fin Magazine, The Australian Financial Review’s luxury quarterly edition. She is also the deputy editor at The Australian Financial Review Magazine and the fashion editor. She writes about the business of fashion and beauty. Email Lauren at lauren.sams@afr.com
