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Softball or savvy? The rise of ‘cuddly’ political interviews

A stream of next-gen podcasters are achieving what until now has seemed impossible – making politicians likeable. From the upcoming innovation issue out on February 27.

Lucy Jackson and Nikki Westcott, hosts of the Happy Hour podcast, in their Gold Coast studio. Russell Shakespeare

If ever there was a sentence that sums up politics today – the dumbing down, the desperation to attract attention, especially of younger generations glued to social media – it might very well be this: “Well Mr Speaker, they are delulu with no solulu.”

Anthony Albanese dropped the sentence in parliament last March while addressing the opposition’s energy and economic plan. He did so after being challenged to use the Gen Z phrase by Lucy Jackson and Nikki Westcott, hosts of Happy Hour, one of more than a dozen podcasts aimed at those in their 20s and 30s that the prime minister foxtrotted through in the lead-up to the 2025 election.

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clarification

An earlier version of this article said The Grade Cricketer podcast is the fifth most popular sports podcast in Australia, according to Triton. In fact, it is the fifth most popular podcast of any type in Australia, not just sport. 

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Hannah Tattersall
Acting editor, AFR Rich ListHannah Tattersall is the acting editor of the AFR Rich List. She was previously a work and careers reporter for The Australian Financial Review. Email Hannah at hannah.tattersall@afr.com

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