‘Buzzy and unmissable’: Netflix’s winning formula is shaking up live sport
Brandon Riegg convinced Netflix and Formula 1 to take a risk on a documentary series on the sport. Its runaway success has helped change global streaming.
Brandon Reigg is behind Netflix’s sport strategy. Michaela Pollock
There was a time not that long ago when Netflix’s top executives would shut down questions about the streaming service’s interest in live sports.
The streaming giant’s co-founder and chairman Reed Hastings and chief executive Ted Sarandos were the most vocal, repeatedly stating that live content was ill-suited to their growth strategy.
Zoe SamiosBusiness reporterZoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald and The Age, and covered media at The Australian. Connect with Zoe on Twitter. Email Zoe at zoe.samios@afr.com
