The cult of 5am (now 4am) and why not everybody can join
The trend of early rising is a viral hit on social media, but experts warn that fighting against your DNA could be a disaster for your health and productivity.
CEOs are renowned for being early risers. But does that mean you should be too? Getty Images
Four am is the new 5am. So says Robin Sharma, the self-help author who helped create a viral cultural phenomenon when he published his 2018 bestseller The 5am Club.
While seven years is an eon in social media timescales, Sharma’s catchphrase, “own your morning, elevate your life”, continues to inspire legions of smug people – sorry, highly motivated individuals – to share their #5amclub routines on social media, including 6.1 million TikTok posts.
Sam IrvineReporterSam Irvine is a journalist for The Australian Financial Review. Message Sam on Signal @samuelirvine00_.86 Email Sam at sam.irvine@afr.com.au
