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Olympian turned doctor takes the plunge in $1.4b ice bath market

Michael Smith

Matt Guest is the first to admit that ice baths have a long history of being overhyped and spruiked by dubious operators.

But as he swaps his former life as an Olympic hockey player for the intensive care unit, where he is a doctor, Guest is convinced that a cold plunge a day really can help improve sleep, manage stress and improve mental clarity.

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