Neal Reed might have three decades of experience under his belt, but he is the first to admit he doesn’t have all the answers. As the Australia and New Zealand chief executive of household products giant Procter & Gamble, Reed has spent his career navigating markets from Switzerland to Japan. But his most critical advisers today aren’t fellow C-suite executives – they’re the freshly hired Gen Z graduates.
“My biggest risk is not my competitors, and it’s not any lack of experience,” Reed says. “It’s whether I’m disconnected from the people I’m trying to serve.”