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Opinion | Emma Jacobs

Will LinkedIn’s #OpenToWork banner make you look desperate?

Cheerful stickers indicating labour market availability are getting more common as job openings become scarcer.

Amy is actively looking for jobs right now. But she recently decided to be less obvious about it.

The freelancer has removed the “#OpenToWork” banner – a cheerful green frame for users’ profile pictures – from her LinkedIn profile. “There are an increasing number of freelance copywriters whose posts veer towards the desperate,” she says. “I’m open to work, but I’m not putting myself in that camp.”

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