Wirth’s Myer rescue mission is caught in the eye of the storm
The executive chairwoman is rebuilding the Australian icon after years of underinvestment. She’s making the right moves, but the market is not in a patient place.
Olivia Wirth is throwing absolutely everything at her mission to rescue Myer from a decade of neglect.
The department store chain’s executive chairwoman says she needs between three and five years – but she’s probably got just six months until the market demands more evidence that the turnaround is working.
